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Drive Demo Bookings and Retention for your B2B SaaS
pblc is a leading B2B SaaS Marketing & Automation Consultancy. We deliver Full Lifecycle Marketing Automation Strategies that increase demo bookings pre-purchase and retention post-purchase.
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"Before partnering with pblc, we were capturing leads from our inbound campaigns, but didn’t have anything to nurture them along. The team’s ability to plug in with our existing CRM tools and apply our brand playbook throughout email content creation is exactly what we needed."
“With an extensive understanding of email nurturing and HubSpot, Jon consistently delivers exceptional results. If you're looking for a top-notch email professional to work with, PBLC Media is it!”
“Working with PBLC has been great. Jon and his team are methodical and easy to work with.”
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“As part of our client’s expansion into new markets, we engaged the pblc team to help design and implement an automated lifecycle marketing model. Together, we’ve found new ways to optimize the marketing function and propel leads through the purchase journey.”
“The team rallied to go above and beyond to develop new tools for our indirect partners to use on their brand materials. They were easy to work with, had a great attitude and made the business as a whole better.”
"This team is a group of passionate professionals with great problem-solving skills. I'm continually impressed with their ability to work creatively under pressure."
Increase demo bookings within 90-days... without increasing media spend
At pblc, we build Full Lifecycle Marketing Automations Strategies that deliver journey-aligned marketing content to increase demo bookings pre-purchase and retention post-purchase.
We work directly within your systems and team - building critical lead and user communication architecture that stays with your organization forever.
Avg. Lead-to-Demo Rate
Decreased Churn
Emails
Clients
Serve content at each journey stage
Our Process
We have developed and optimized a standard operating procedure that consistently drives results.
Discovery
Uncover your full-funnel marketing activities, processes, and approaches.
Audit
Visualize what's currently in place. What's working and what's not.
Journey Mapping
Map your customer's journey to to serve the right content at the right time.
Tech Stack Strategy
Identify the right tools, integrations, and process to effectively deliver.
Campaign Strategy
Develop automated pre and post-purchase campaigns that deliver.
Implementation
Work alongside your team to bring the strategy to life.
Ready to start working together with our team?
Have questions? We have answers
Are there platform or email send costs involved?
Yes, platform fees and costs are dependent upon which CRM/automation email tools you've already implemented and/or prefer to use. We're also happy to make a recommendation following discovery. The pblc team is platform agnostic and has the capability to leverage any platform.
Which CRM and Marketing platforms do you all work with?
At pblc, we're platform agnostics. With certifications from key platforms like Hubspot, ActiveCampaign, Marketo, Customerio, and more. Alongside plenty of hands-on experience with other tools, we have the ability to plug in with what's currently in place or best for your team.
How do you all source ICP behavioural insights?
Which marketing channels do you all leverage?
Post-Purchase: Email, SMS, In-App, Push Notifications
Typically, what's needed for ongoing management?
What does the time investment look like for my team?
Ongoing lift will include: Journey map working sessions/reviews, strategy reviews, and implementation.